Americans' consumption of online video ads has been on a record-breaking tear over the past couple of months, per comScore Video Metrix data. In June, online video ad views.
See other article... reporting 30-40% of video ad impressions are "viewerless." I love it how you can read two articles within minutes whose sources totally contradict each other. That's not "balanced" news reporting... that's just the wild-wild-web.
See on www.marketingcharts.com