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Attorney Social Media: Larry Bodine, editor-in-chief of Lawyers.com and martindale.com and Stephen Fairley, CEO of The Rainmaker Institute, share comments, highlights, and key points of a session at LegalTech New York 2013, "Taming the Wild West of Social Media: The Secrets of Social Media Success in the Legal Profession".
Attorney Social Media, Still A "Scary" Topic for Many Otherwise Fearless Law Firms
Attorney Social Media Update: Tap, tap, taps constantly echoed through the conference hall, evidencing the import of the speaker's topic on which they were busily commenting on smart phones throughout the room. The topic? "Taming the Wild West Of Social Media: The Secrets of Social Media Success in the Legal Profession."
"Can you feel the fear in the room?" tweeted one attending lawyer. With 75% of online consumers over 18 hooked into Facebook, it's clear that the majority of potential law firm consumer clients are hanging out there -- on Facebook. Business law clients? They're hanging out on LinkedIn. Lawyers who want these clients to hire them? They're hanging out where potential clients are hanging out -- Facebook and LinkedIn. At least that's where the smart lawyers are "hanging out."
With no "long-time" experience in how to make social media work for their law firms, it's no wonder even the most formidable, rock-solid law firm can feel a bit shaken by this new method of connecting with potential clients. But times have changed. Now traditions must change. And the new "tradition" of a law firm through social media channels is going to be, for all time, a constantly "ever-changing" one.
Time for Breaking Traditions and Embracing New Social Media
It's just not the way things have been traditionally done. But for 75% of lawyers already individually connected on LinkedIn, it really is the way they're doing things now.
So how can the other 25% play catch up with their internet marketing plans, strategies, and tactics? And what should they be paying attention to? In this video, Larry Bodine and Stephen Fairly share some very good insights, statistics, and suggestions for attorneys still rattled by "the fear in the room."